Brandbucket, Brandroot, and Novanym Competitor Reviews!

In the spirit of Prudential Insurance, if you can’t find the brandable domain name of your dream enterprise at BrandableHQ then I think it’s the least I can do to try to point you in the right direction with by providing a naming resource directory. In that spirit I’ve reviewed what I consider to be my top competitor. There are a lot of brandable domain name sites now, but quite frankly I find much of their inventory to be only marginally worth searching. If I was naming a business there I’d be sure to check out the following.


BrandBucket: First Up and Still Could Have Luck!

My site, Brandablehq, began with a domain name inventory that didn’t make the cut on the industry’s original player, Brandbucket. The creation of a Los Angeles-based techie named Margot Bushnaq, Brandbucket began in 2007 by selling catchy, clever logos paired with very well-curated domain names. The business model offered an easy shopping experience for customers, who soon flocked to the site.


In those early days, Brandbucket was exceedingly selective when it came to listing domain names. Based on my own success at selling names that Brandbucket had turned down, I estimated that they were a bit too selective. Nowadays, their site has a more open attitude toward listing, proven by their inventory of more than 40,000 names!


On the downside, some might find their search system rather overwhelming and complicated, while the overall quality has declined slightly in recent years. But the site does boast a great UX along with user-friendly search features. Don’t forget to click “refine” on the top right if you want to experiment with the site.


One very cool function is Brandbucket’s “Name my business” feature which uses crowd-sourcing to help customers choose names that match their business idea. This makes for a nice compromise between inventory diversity and quality. Indeed, they do something I don’t have much of a taste for, stocking extra-letter misspellings. However as they are the largest site in the industry and want to make sure they have all the bases covered for customers who want misspelled names as “insurance.”


From my perspective, Brandbucket is the leader when it comes to 4-letter and super-premium domain names. Among their more impressive 4-letter entries are,, and There’s also an incredible, eye-catching selection among their premium inventory, like, and


Boasting an automated inventory management system which comes as close as possible to maintaining only “live” names, and avoiding the problem of having dropped names still on the list, Brandbucket has a dependable shopping experience.


For those who only have time to shop at one site when searching for a high-quality brandable domain name, I’d say visit my site first (of course) but then take a look at Brandbucket. Other good choices are Novanym and Brandroot.



Brandroot – Up and Coming


While Brandbucket might be the industry leader among domain name sellers, Brandroot is a very close runner-up in the segment. The creation of a U.S. Marine, Brandroot already boasts more than 16 thousand names in its inventory and is constantly growing.


Even though Brandroot does not offer auto-update forwarding (for sellers) as Brandbucket does, the second-place domain industry company does indeed remind sellers how vital inventory management is. As a former seller there, I can attest to the fact that Brandroot certainly stays ahead of the curve when it comes to transfers and sales.


In addition, Brandroot has an impressive inventory of 4-letter names. While not as massive as Brandbucket’s collection, Brandroot’s inventory is nothing to sneeze at. As far as I’m concerned, two of the shining stars in the Brandroot ensemble are Otho  and Bawn.


On top of everything else, Brandroot’s tagging and categorization is top-notch. This might be the single area where they have the edge on Brandbucket. A unique aspect of their method is that they do not divide names into word-based and invented categories as many other sellers do. However, their inventory as a whole tends to have a propensity of evocative and word-based entries, which might be the reason they aren’t big on dividing names by categories in the first place.


No matter how you measure domain sellers, Brandroot is clearly an industry leader.


Novanym – Solid and Small!

Novanym is an intriguing competitor, privately owned, and with a much smaller, but curated collection of names. Its inventory stands at about 700, compared to the 10K+ names in my other two competitors’ inventories, namely Brandroot and Brandbucket. With such a small collection, Novanym has huge advantages when it comes to coordinating and negotiating domain pushes.


Novanym’s U.K.-based founders have been at the game for two decades, while Brandbucket’s founder has a background in French language and the tech industry. As for Brandroot, it’s founder has experience in the Marines and as a web designer. Me? Promoting my legal practice led to an interest in SEO and finally to selling domains after testing the water as a lister on Brandbucket.


Interestingly, many of Novanym’s names exude a clasic British elegance, notably Kingbourne and Lexingham . Plus, Novanym’s pricing chart is intermittently displayed in Pounds Sterling, and the company offers its customers a choice of three different logos.


Known for their excellent, well-curated category selection, and you can do a price-based search even though there is no price filter as of this writing.


Evocative names like or are typical inventory names, displaying Novanym’s tendency to offer real words or syllables and phonemes that sound and feel real.


With a homepage that is geared toward showing off categories rather than inventory, Novanym’s smaller, curated name collection is high-quality and offers something for particular buyers who are searching for brandable names. Novanym proves it is possible to be competitive without carrying massive name inventories like Brandbucket and Brandroot.